The way the human mind interprets or sees the world is expressed with names; one for her, him or it/rose. A rose is beautiful, and most would agree and some not. It doesn't matter which side one takes because it is still not reality, but an interpreted name.
The name will divide the rose into fragments of like and dislike or some form of definition. The rose itself is unaware of the constant comparisons, unaware of the like or dislike - the rose is but a reality, not a name. And what is reality? Whatever conclusion one comes to, that too is but a name, not reality. As reality is not a division or name - it is like the air we all share.
Humans and roses share the planet; a reality and cannot be argued with. We need not know each other or even realize the other exists and if pursued by the acquiring mind, the true self or reality of the rose is never experienced because of the name and information behind it interprets division, thereby, the true nature or reality is never observed.
Often because the name has become important - to the ego/self - Life is missed by not experiencing reality, because the unaware mind interprets. But a rose is a rose, not a name.